Imhoff Archive - A life of grain and pixels - Robert Imhoff - Photographer & Film Maker

Automotive

Goodyear Tyres - Foletta house, Lower Plenty. 1972 Ford Falcon GT (series image #1) - Sparks Reserve, Darebin. 1973 Ford Falcon GT (series image #2) - Sparks Reserve, Darebin. 1973 GM Holden Kingswood - Aberdeen Harbour, Hong Kong. 1973 GM Holden Gemini launch - Sparks Reserve, Darebin. 1974 Mercedes Benz - The Avenue of Honour, Bacchus Marsh. 1974 Mercedes Benz - Westminster Bridge, London. 1975 Datsun 120Y launch - Evensdale, Tasmania. 1977 Mercedes-Benz emblem - Palermo Studio, South Yarra. 1987 Eunos 30x launch - Three Stages studio, Prahran. 1992 Eunos 500 grille, launch campaign - Three Stages studio, Prahran. 1992 Eunos 800 launch - Three Stages studio, Prahran. 1993

Automotive photography is a form of table-top photography, best executed either on location or in the studio.

My task was to simply place the car on the tabletop and light it with a huge scrim that created a wrap-around form of lighting.
On location, the sky became the scrim while in the studio a white-egg-shaped cyclorama became the scrim.
Controlled lighting that created an airbrushed appearance to the highly reflective car duco.
The larger the scrim and the smaller the light source, the greater the degree of airbrush.
On location the desired look was best achieved at dawn or dusk.